Alternative Fuel

This is going to be chancy, since (A) I’m not a Netflix patron, and (B) perhaps, more shockingly, I wasn’t a Gilmore Girls watcher. Yeah. I know. Stunner.

Fact is, I hadn’t even heard of the 2000-2007 Netflix comedy series until former Journal reporter Emilie Rusch-McConnell, now a retail business reporter with the Denver Post, shared a blog post on her Facebook page, and another former Journal staffer, photographer Kristina Barker, mentioned a link to Rapid City.

What’s happening on Wednesday morning, Oct. 5, from 7 a.m. until noonish, is this: hundreds of coffee shops around the nation will be serving up cups of free joe to 250 lucky patrons (first-come, first-served) as the shops are temporarily rebranded as Luke’s Diner, favorite gathering place for Lorelai and her daughter Rory Gilmore and others on the show.

Apparently there is also a “fun surprise” under the coffee sleeve on each cup as part of the giveaway.

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In Rapid City, Alternative Fuel at 515 Main St., in Main Street Square will be your only South Dakota place to taking advantage of the Netflix-sponsored pop-up promotion.

Otherwise, Billings, Cheyenne, two locations in Omaha and Fargo and six in Denver are your next nearest places to join in the temporary Luke’s Diner experience.

There will be Luke’s Diner signage and employees will be wearing Luke’s Diner-themed aprons, t-shirts and such for this promotion for the Nov. 25 release of the 4-episode “Gilmore Girls: A Year In The Life.” series revival.

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