Jim Holland

After putting in nearly four years building their new business, Luke Krueger and Monica Hartnett hope to help others find relaxation and a feeling of healing through floatation therapy.

Krueger and Hartnett, husband and wife, opened Deep Floatation Therapy in Rapid City about six weeks ago.

Their float spa at 343 Quincy St., Unit 103 features two floatation pools and a massage room.

The new business joins another floatation spa, Zero Gravity, which opened in Spearfish in September of last year.

Hartnett said she and Luke have been working on getting their spa open, with five months devoted to construction at the Quincy Street location.

"That was just the process of dreaming it and getting it to reality,” she said.

Their float pools are filled with water set at about skin temperature, 94 degrees, and containing 1,200 pounds of Epsom salts to provide neutral buoyancy. The floatation and temperature give the feeling of sensory deprivation, as if floating in the vacuum of space.

“It’s hard to tell where the water ends when you move your arm,” Hartnett said. “it’s really subtle.”

Sessions can be booked for 30 minutes or for up to three hours.

Float therapy helps provide a feeling of relaxation and pain relief, reducing anxiety and increasing creativity, Hartnett said

Hartnett said the response to their soft opening in May was positive based only on limited social media exposure.

“Just through Facebook we had a lot of people, in my opinion, coming in. People are really enjoying it and coming back, which is great,” she said.

Deep Floatation Therapy is closed Sunday and Tuesday, open from 3 p.m. to 9 p.m. on Monday, Wednesday and Thursday and 9 a.m. to 9 p.m. on Friday and Saturday.

“The hours may have to change a little bit. We’re just experimenting to see what works for everybody,” Hartnett said.

For more information, call 605-718-1190, or check floatdeep.com.

Name change for CVB

The Rapid City Convention & Visitors Bureau has been a division of the Rapid City Area Chamber of Commerce since 1972, but now the RCCVB is becoming an organization independent of the Chamber, with a new name and location.

By the end of August, the CVB will leave the office space it shares with the Chamber at the Rushmore Plaza Civic Center and move downtown to Main Street Square.

The CVB is now known as Visit Rapid City, reflecting its role as the sole tourism marketing arm for the city.

“Our name, the Rapid City Convention & Visitors Bureau, has never easily rolled off the tongue, and the trend nationally is to simplify titles,” Julie Schmitz Jensen, President/CEO of Visit Rapid City, said in a news release.

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The Chamber, a membership organization, serves to promote, advocate and grow the business climate in the community, while VRC serves to promote the city as a top visitor destination.

Visit Rapid City is governed by a 14-member board of directors led by Chairperson Linda Anderson of Black Hills Playhouse, along with guidance from the Rapid City Hotel Business Improvement District (BID) Board, chaired by Michelle Lamphere of the Best Western Ramkota Hotel.

“Visit Rapid City explains who we are and what we do. Becoming an independent agency will further put us in a position to promote all businesses throughout the city who collect the Bed, Board and Booze (BBB) tax and the Hotel Business Improvement District (BID) tax.

Visit Rapid City is funded through 25 percent of the Bed, Board and Booze tax and Hotel BID revenues. It will open on the second floor of the Shops at Main Street Square at the end of August.

SDPB's new bureau

South Dakota Public Broadcasting will open a new Black Hills Bureau at 415 Main St. in the former Parts Central building. Construction is underway on studio, office, public reception and conference space.

According to a release, SDPB plans to open the bureau with five full-time staffers, including two radio/digital news producers, one television digital producer and two development staff members.

The station will be a reporting and storytelling production center for original media content generated on this end of the state, as well as a place for the public to gather for program tapings, premieres and audience-participation events.

South Dakota Public Broadcasting has set a goal of raising $355,000 to finish the project. The organization has $50,000 committed to be given when $50,000 in matching funds are raised in a drive that started on June 15 and continues through Aug. 1.

Contact Jim Holland at 605-394-8429 or at jim.holland@rapidcityjournal.com.

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