Beer lovers of the Black Hills will have reason to celebrate Friday with the first Deadwood Craft Beer Fest.
The event will see craft beer tastings around Deadwood in the evening at over 30 locations, something Deadwood Chamber of Commerce Director Lee Harstad calls a "beer drinker's paradise."
"Each location will offer 2 beers to sample, so you're talking over 60 beers you'll be able to try throughout town for $15," Harstad said.
Harstad said that the event was inspired as a reason to show off craft beers available in the region.
"There are so many wonderful, awesome craft beers here and across the country, and we thought we'd like to showcase them," Harstad said.
Local breweries participating include Knuckle Brewery, Firehouse Brewing Co., Sick-N-Twisted Brewing Company, Lost Cabin Beer Co., and Crow Peak Brewery.
Participating locations, meanwhile, include the Elk's Club, the Silverado, Deadwood Social Club, Madame Peacocks, Deadwood Winery and more.
Harstad said that the wide variety allowed people to try many different kinds of beers that they might not give a look otherwise.
"I'm usually middle of the road, not too dark or light, like Crow Peak's Pile of O Dirt Porter, but I'll try anything here," Harstad said.
"That's the key," he added. "You might not think you like an IPA, but you have a ticket and you'll think, 'I might as well try it,' and it might grow on you. It'll give beer lovers and general fans a chance to find out what they like."
Harstad also encouraged those who come to look through different saloons and retail shops.
"We have a lot of great locations, and to be able to showcase them is almost as important as the beer," Harstad said.
The new event is one with great potential, according to Harstad.
"It's cost-effective and with great selections, and it's got Deadwood flair to it," Harstad said. "I think that's a pretty good deal."
For more information or to see a full list of beers and participating locations, visit deadwood.com/events/deadwoodcraftbeerfest.