Superstition and raw fashion collide on the runway for the first annual Raw Couture event on Friday -- Oct. 13.

Yes, we picked Friday the 13th on purpose, said Jenna Carda, editorial director at Evergreen Media and coordinator of Rapid City’s first high-energy abstract fashion show to benefit the Performing Arts Center of Rapid City.

Raw Couture is modeled after the Minnesota River Builders Association’s highly successful Raw Fusion fashion show. The Mankato, Minn., event now in its seventh year, features fashions made out of raw building materials. Fashions are designed by Minnesota building industry businesses, Proceeds are donated to local causes. The 2017 show raised $28,500 for the Mankato Area United Way.

Evergreen Media personnel have attended previous shows, and working with Raw Fusion created the Rapid City version of Raw Couture, Carda said.

“We’ve been planning this event for over two years and are excited to finally see it all come together,” said Rick DenHerder, owner of Evergreen Media and organizer of Raw Couture.

Raw Couture is open to any and all businesses interested in turning their products, supplies and livelihood into a themed fashion statement.

For example Evergreen Media designed a garment out of paper, pens, paper clips, digital materials and a demolished computer keyboard, Carda said.

The outfit will be modeled on the catwalk on Oct. 13.

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In addition to Evergreen Media, other businesses designing costumes for the event include Mystique Edge Day Spa & Salon, Table 4 Decor, Timeless Weddings & Events, HomeSlice Media Group and, Creative Surfaces.

It’s been a bit of a challenge getting people to understand exactly what Raw Couture is, Carda admitted -- but she expects all that to change after people see it.

‘It’s definitely a new concept for the area,” Carda said. “It’s not the kind of fundraiser where you sit at a dinner and make small talk. … So go get a babysitter, make it a date night. And come out, have fun and help out a nonprofit.

“It’s a win win for everyone,” she said.

Tickets are $35-$45, and are available online at or at the box office. Tickets will also be available at the door. No children under the age of 15 permitted.

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