There are very few days in our lives we can truly call our own. Our wedding day is one of them.
Vendors at the 34th Annual Bridal Showcase on Saturday can help couples personalize their special day. Event coordinator Sally Samuelsen Wharton of Rapid City said about 70 vendors — including bridal shops, wedding photographers, disc jockeys, caterers, florists, gift registries and event venues — will have booths. And several of this year’s businesses will focus on personal health and appearance.
Emily Baumiller, owner of Infinity Salon and Spa at Rushmore Mall, said looking good on your wedding day is very important.
“I think that the minute the bride walks down the aisle and looks at her future husband, that’s her moment, and she wants to feel good all over,” she said.
Her salon has several packages for men and women to help them achieve that feeling. The salon also offers hair consultations for the big day.
Baumiller said hair is important on the wedding day, and there is no right or wrong way to wear it. Not every bride wants to wear her hair up, she said. Some prefer to wear their hair down in long curls.
“I think the style needs to represent her personality, her dress. It’s her day, and we don’t have that many days that are really ours,” she said.
One of this year’s new vendors is Black Hills Area Dental in Rapid City. Office manager Jodi Tausan said she will talk about a short-term teeth-straightening procedure called Six-Month Smile and teeth whitening. Tausan said whitening gives people a quick self-esteem boost that is especially important on a day that will be captured in photographs.
“It totally gives them an awesome smile that they are excited about,” she said. “It’s great that you can change your smile just by whitening.”
Another new vendor is Black Hills Fitness, owned by Tim and Shannon Matthew of Rapid City. They will talk to couples who are looking to get into shape within 60 to 90 days.
“We have programs out there that can help them, and we’re here to help them get there,” Shannon Matthew said.
Matthew said she and her husband can jump-start the bride and groom’s fitness regimen in time for the wedding. Eating healthy and exercising will help keep couples on track and make it easier to get through the stress of planning the wedding, she said.
Tanya Weinberger, owner of Tan World, will discuss tanning and UV-free Mystic spray tanning. Weinberger said tanning has always been popular for the bridal party.
Thanks to spray tanning, she said, couples can get instant color a day or two before their big day that will last about five to seven days.
Samuelsen Wharton said the event is not limited to future brides and grooms. Participating vendors also provide services for any type of special event. She said about 1,000 people attend the showcase each year because it is just plain fun.
“You get to see the fashion show and sample the food,” Samuelsen Wharton said. “It’s a nice thing to do with your mom, a friend or an aunt. It’s kind of another bonding experience.”
There will be two fashion shows, one at noon and one at 3 p.m. Future brides and grooms can register to win prizes. Drawings will be held at both of the fashion shows.
Samuelsen Wharton, who has been coordinating the event for 32 years, said this year’s wedding gown trends include the one-shoulder gown, also called an asymmetrical neckline.
“Those are really popular,” she said. “I really started seeing these crop up after Michelle Obama wore a one-shoulder dress to the inaugural ball.”
She said this year’s dresses have a real look of romance, embellished with flowers, beading and lace.
“We went through a period where everything was very simple with hardly anything on the fabric. Now we are seeing a lot more detail in the dresses again.”
She said wedding gowns can be ivory or white. The choice usually depends on the bride’s skin tone.
“Most blondes look better in an ivory color, and most people that have real dark hair look better in white. That’s just a generalization, but it’s fairly true,” she said.
For bridesmaid dresses, she said lavender is very popular, as are gray and pink. Black is popular as an accent color.
“Purple is the No. 1 color right now for retail, and bridal fashions usually pick up on what’s happening in the retail industry,” she said.