If power is your thing, then you'll love John and Becky Rasmussen's Honda VTX1800, because it's got plenty.
The couple has had the bike for seven years.
What is it that John likes about the bike?
"Everything. It's fast and it's flashy," he said.
The original paint on the 2003 bike, called uranium green, is eye catching. The bike has classic lines and the mandatory V-twin shaped engine.
The Rasmussens, of McClelland, Iowa, say the rally allows them the freedom to ride and enjoy themselves. Their favorite ride is through Spearfish Canyon.
This year marks the eighth year they have come to the Sturgis motorcycle rally. And they have come this year with heavy hearts. Becky's mom died in a motorcycle accident during last year's rally. They took time during their trip this year to set up a memorial to her.