Three rigs and three days; that's what it took for Jeff and Ashlee Miller to transport and set up a display in Rushmore Plaza Civic Center for their company, Slick Rock Designs. Walk around and through the showroom, and it's not hard to understand why.
Based out of Coleman, Texas, where the Millers own a ranch and permanent showroom, they came directly to the Black Hills Stock Show & Rodeo from the National Western Stock Show and Rodeo, held last weekend in Denver. It's their sixth year at the Black Hills event.
Though they sell some smaller items such as lamps and chairs to passers-by, Jeff Miller said, the real goal is to corral orders for the larger custom pieces they make back in Texas and ship to buyers. They do that by showcasing their craftsmanship and the comfort of their furniture in showrooms at stock shows.
Large pieces, such as a light brown leather sectional on display Saturday, go for anywhere from $7,000 to $8,500, Miller said.
Aside from the Black Hills Stock Show and National Western Stock Show in Denver, the Millers attend the National Finals Rodeo in Las Vegas and the Houston Livestock Show and Rodeo in Texas.
"Our main thing is to show what we can do with making custom pieces for people," Miller said.