The color pink is not usually associated with ranchers and rodeos, but it has been in a big way at this year's Black Hills Stock Show & Rodeo.

Pink shirts were all the rage last night and will be again today at the show after a record number of people bought pink T-shirts and set a record for contributions to the "Tough Enough to Wear Pink" campaign that raises money to fight cancer.

“We ordered more than 6,700 T-shirts and have completely sold out. More than $77,000 has been raised through the sales and sponsorships, and all proceeds will benefit the Regional Cancer Care Institute at Rapid City Regional Hospital,” Angie Kliewer, Foundation director at Rapid City Regional Hospital, said in a news release.

“We want to thank businesses, individuals, sponsors, the Black Hills Stock Show & Rodeo organizers, and everyone who participated in the Tough Enough campaign for their gracious support. Cancer has touched the lives of many in our communities and the Tough Enough to Wear Pink campaign will help with cancer awareness, screenings, and patient services at CCI.”

Patrons of the stock show rodeo were asked to wear their pink and black shirts to the PRCA Rodeo on Thursday night, and everyone in the community who bought a shirt is asked to wear it Friday to support the anti-cancer campaign.

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