SIOUX FALLS, S.D. | Despite spring snowstorms, South Dakota's Secretary of Tourism Jim Hagen is confident the state will see an increase in summer tourism numbers.
Hagen said that South Dakota is not the only state that has seen spring snow. He said every survey his department has seen indicates people are ready to travel this summer.
"We are called the land of infinite variety and no doubt with the weather, we're staying true to that," he said.
Summer is the state's peak tourism season. And Hagen is no stranger to starting the busiest travel season in South Dakota under less than ideal conditions. Two years ago, a flood affected large areas of the state, but tourism still grew. Last summer also saw a 5 percent jump in visitors despite extreme heat and drought conditions.
Hagen said social media has helped his department get out the correct information to potential visitors.
"The great thing about social media platforms and other areas where you can go and say, 'Hey, let me correct some misinformation that may be out there about what we've experienced,'" Hagen said.