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STURGIS | Many things are revealed during the Sturgis Motorcycle Rally, from nipple rings and body paint to man's most questionable tendencies.  

On Saturday night, in a launch worthy of a Hollywood blockbuster, Polaris Industries unveiled the reborn Indian Chief with a celebration replete with rock bands, celebrities, spotlights, big screens and a sensational made-in-America motorcycle.

"Tonight America's No. 1 motorcycle company is going to crack the throttle," a Polaris spokesman told more than 2,000 enthusiasts gathered for the unveiling at the Sturgis Motorcycle Museum and Hall of Fame. "Tonight the wait is over."

Manufactured in Wisconsin, assembled in Iowa and owned by the $2 billion Minnesota-based Polaris, the new Indian Chief was reborn after a two-year hiatus in which the bike was redesigned and updated with the latest technologies, including a retractable windshield and Bluetooth connectivity.

Worldwide re-introductions of the Chief are planned in coming months, including a September appearance at European Bike Week in Austria and a November presentation at the EICMA trade fair in Milan, Italy. 

During Saturday evening's celebration, Motorcycle Hall of Fame Board President Dave Davis said Polaris engineers first visited the site in January, then designed an extravagant special event for this year's rally.

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Davis said he was grateful Polaris chose the Hall of Fame for its unveiling of the classic Indian Chief, particularly because his organization is set to launch a $7-10 million capital campaign at its Wednesday morning Hall of Fame Breakfast at the Lodge at Deadwood. 

"Junction and Main is the cornerstone of the Sturgis Motorcycle Rally," he said. "The exposure the Sturgis Motorcycle Museum will get from this will be unbelievable."

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