Details for Readership study

by the numbers 67% vs 33% Consumer trust in PRINT NEWS MEDIA is more than double their trust in social media. 82% When asked which types of advertising channels they trust most, new media consumers say they trust PRINT ADS in newspapers more than any other source. 66% Ad Recall Print newspapers score high for recall and likability and are also more likely than other channels to drive reader action, with as many as 83 percent of news media consumers taking action because of printed advertisements. $60,600 The news media audience has a median household income that is $5,900 higher than the national average. By the Numbers an article from the News Media Alliance’s News Advertising Panorama. By The Numbers You NEED to KNOW! Local journalism is trusted media Digital is not enough We are your strategic local marketing partner Call us today to get the word out about your business! The Chadron Record - 308-432-5511 Chadron.record@lee.net or recordads@bbc.net

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