SPEARFISH | Spearfish didn’t win a starring role on the online reality series “Small Business Revolution,” after all, but the exposure the city, and the Black Hills region received is still invaluable, said Melissa Barth, executive director of the Spearfish Area Chamber of Commerce.
“The way the community and the region came together and stood behind all of the Spearfish businesses, rallied for them and each other is a testament to how close Spearfish is,” Barth said.
Spearfish was one of 10 small towns originally competing for a chance to be on season 5 of the show and was named a top five finalist, along with Benicia, Calif., Livingston, Mont., The Dalles, Ore., and Fredonia, N.Y.
During a week-long, public online voting period, Spearfish was listed as high as third place in the balloting, with the last update 36 hours before voting ended on Jan. 21.
The eventual winner, revealed at a public celebration in Spearfish Tuesday night, was Fredonia, N.Y., which will receive $500,000 along with the spotlight on its business community during the series.
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While admittedly disappointed that Spearfish didn't top the final vote tally, Barth said she couldn’t be more proud of Spearfish’s showing.
“To make it to the top 3 out of an original 6,000 nominations nationwide is unbelievable,” she said.
“With the national exposure and especially the state exposure, with all the news outlets and media, we definitely expect to see some additional visitor dollars spent and potential new residents,” she said.
A rally and watch party Tuesday night in Spearfish drew about 100 people, Barth said. Spearfish Mayor Dana Boke proclaimed Jan. 28 as Spearfish Small Business Day, she said.
“Small Business Revolution” was created by Minnesota-based Deluxe Corporation and is co-hosted by Ty Pennington of TLC’s “Trading Spaces” and ABC’s “Extreme Makeover: Home Edition,” and Amanda Brinkman, Deluxe Corporation’s chief brand and content officer.
For each season of the show, “Small Business Revolution” has selected a town and its small businesses to spotlight. Marketing experts and other high-profile industry specialists help make over the winning town’s small businesses.
Season five of “Small Business Revolution” will stream on Hulu, Amazon Prime and smallbusinessrevolution.org in fall 2020.