STURGIS | Indian Motorcycle Sturgis opened its doors to the public last month, but they have planned a grand opening for Friday and Saturday this week.
The newly renovated, 5,700-square-foot dealership is owned and operated by Vern Eide Motorcars in conjunction with Polaris Industries, giving Indian Motorcycle its first dedicated retail presence in Sturgis since the 1950s.
"The Vern Eide family is honored to partner with Polaris Industries in bringing the iconic Indian Motorcycle brand back to Sturgis. We are both grateful and excited for the opportunity to become a responsible business partner with the city of Sturgis," said Bruce Eide, partner of Vern Eide Motorcars.
Eide said he especially wanted to thank Sturgis Mayor Mayor Mark Carstensen, City Manager Daniel Ainslie and Sturgis Economic Development Corp. President Pat Kurtenbach.
"Their vision and thoughtfulness have been invaluable in our efforts to bring Indian Motorcycle to Sturgis," he said.
On Friday, June 27, Indian Motorcycle Sturgis will hold a ribbon cutting ceremony which will take place at 5:30 p.m., with a chamber mixer to follow from 6 p.m. to 8 p.m. that will include food from Lori Kirk, and an assortment of beer, wine, water, and soda provided by Indian Motorcycle Sturgis.
Saturday's entertainment will kick off at 11:30 a.m. at the Indian Motorcycle Sturgis dealership with more food prepared by Kirk being served from 11:30 a.m. to 4 p.m.
Volunteers from the Miss Northern Hills Pageant and the Christian Motorcycle Association will be operating a Strider Adventure Zone for all up and coming riders. Rounding out the day's festivities will be a concert from The Cold Hard Cash Show and drinks served up by The Knuckle Saloon, with proceeds from the cash bar to benefit the Bronze Eagle Statue Project at the Meade County Erskine Building.
"This weekend's grand opening will be a great event to help welcome back the iconic Indian brand to Sturgis," Eide said. "As we move closer and closer to the 74th Annual Sturgis motorcycle rally in August, one can't help but recall the deep-rooted connection between Indian Motorcycle and the Sturgis rally."
Eide says it was J.C. "Pappy" Hoel who co-founded the rally with the Jackpine Gypsies motorcycle club in 1938. But just two years before, Pappy had purchased an Indian Motorcycle franchise and opened up shop on Sturgis' Junction Avenue - eventually going on to sell more Indian Motorcycles per capita than any other dealer in the country in 1947.
Eide said that throughout the run of the Sturgis motorcycle rally, scheduled Aug. 4-10 this year, Indian Motorcycle Sturgis will open its doors to motorcycle fans and offer consumers a hands-on Indian Motorcycle experience including demo rides, apparel sales, live music, and more.
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