Poverty mindset holds communities back
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Building Main Street, Not Wall Street

Poverty mindset holds communities back

John Newby

I love the quote by Jim Rohn when he said, “Your life does not get better by chance, it gets better by change.” Most will agree there are several potential pathways a community or downtown district might take as they embark on a successful transformation or revitalization effort. It certainly isn’t a one-size fits all journey. Every community or downtown district has their unique obstacles to overcome and their own mountains to climb. Each must identify those issues and mountains, tackling them in such a way that fits their unique abilities and expertise.

One of the largest mountains to climb for many communities or downtowns districts is the term I refer to as a ‘poverty-minded’ attitude. Yes, many communities and downtowns need to overcome the economic issues of social or demographic poverty, but that is not what ‘poverty-minded’ refers to in this context.

Poverty-minded as it relates to this column refers to the mindset of those who are actually in a position to make transformation and revitalization happen. Despite being in this position, they are stuck in a poverty-minded attitude due to the their long-term battle and association with poverty experienced through community decay.

I recently worked with a business that wouldn’t accept credit cards because it cost a few percentage points on each of the transactions. When convinced to move into the current century, they were thrilled as their business increased nearly 30%. Trying to save those few pennies was costing them hundreds or even thousands in potential business. These same problems and mindsets exist on an even greater and more devastating scale in city governments and civic leaders who control the future and financial destiny of the community and downtown.

Make no mistake; this poverty mindset is an easy mind-set to have. As one watches the decay of their community, downtown or businesses accelerate around them, it is easy to believe decay is normal and to be expected. After all, they have numerous examples of decay happening in hundreds or even thousands of towns across the country.

How does a community, downtown or business overcome a poverty-mindset and begin transforming? What is the common ingredient successful communities and downtown districts have adopted that flows through all their transformation and revitalization efforts? The answer is almost too simple. I believe the common ingredient is found by simply looking at what might be the opposite of a poverty-mindset. That common ingredient is something we all seek and are drawn towards, that is a positive “can-do” attitude.

The first step in any transformation and revitalization of a community or downtown district is a strong vision coupled with a very healthy of dose of optimism. When you couple a strong vision with genuine optimism, many communities and downtown obstacles can be overcome. The poverty-mindset crowd or thought process must be overwhelmed with vision and a positive can do attitude that is infectious. Everyone wants to be associated with a winner; few want to claim to be a member of the losing team.

Yes, the vision must be realistic. Yes, the optimism must be based on that realistic vision. Far too many communities or downtowns fail to understand just how much ability they already have to succeed. Never under estimate the ability of the residents of a community and business owners to do outstanding things. Many communities and downtowns are wallowing in self-pity while others across the country are undergoing incredible and sustainable transformation.

Oftentimes, those biggest obstacles are our own citizens and those in a position to enact the greatest change. The greatest task is converting them to the vision and the dream. Of course, you have quite a bit to lose. No change usually just means more of the same decay and demise of your downtown.

As you might have determined, this column is short on actual specifics and long on mindsets and attitudes. That is by design as it is the vision mindset and positive attitude that must be present in order to succeed. I have seen few if any communities or downtown districts succeed without having this strong will to win and succeed. The time is now for change, we must change or be rendered inadequate in the world that is transforming around us.

John A. Newby, author of the "Building Main Street, Not Wall Street " column and Facebook group dedicated to helping communities and media companies work together allowing both to not just survive, but thrive in a world where truly-local is lost to Amazon, Wall Street chains and others. His email at: john@360MediaAlliance.net.

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