Why JOMO is the new self-care

There’s a quiet revolution brewing: JOMO — the joy of missing out. Unlike FOMO, the fear of missing out, which thrives on constant updates and social pressure, JOMO is about intentionally slowing down. It’s the satisfaction of turning off notifications, skipping that extra outing and embracing stillness. In South Dakota, Liv Hospitality has designed the perfect spaces to help you unplug from the digital world and reconnect with yourself.

The Black Hills: A natural invitation to unplug

The Black Hills aren’t just a destination; they’re a mindset. With wide-open skies, pine-covered hills and peaceful silence, this corner of South Dakota offers a refreshing break from the rush of daily life. Here, you can swap your screen time for scenic hikes, stargaze near Mount Rushmore or simply watch the clouds roll by from a cozy balcony in Deadwood. Best of all, you don’t have to sacrifice comfort to experience the joy of missing out.

Where to stay: JOMO approved Liv properties

Hotel Alex Johnson — Rapid City

This historic downtown gem blends charm and modern amenities, including a free pass to Juniper at Vertex Sky Bar when you book a hotel room. Head up to Juniper at Vertex Sky Bar, sip a cocktail while soaking in the sunset. No feed scrolling is necessary when the view is this good.

Tin Lizzie Gaming Resort — Deadwood

Set your own pace here. Whether you’re savoring a steak at Snitches, walking your dog through historic streets or simply enjoying your suite, Tin Lizzie is a haven of indulgent calm. Stay with your pet at Hampton by Hilton or Four Points by Sheraton and treat them with the Sittin’ Pretty Pet Experience.

Cadillac Jack’s^® Gaming Resort — Deadwood

Ideal for solo travelers or couples seeking both energy and escape. Try your luck at the tables, then wind down with a cozy night in with pizza from Marco’s, located right inside the hotel. Want something extra? Book the Date Night Package at DoubleTree by Hilton, Tru by Hilton or Springhill Suites by Marriott.

WaTiki^® Indoor Waterpark Resort — Rapid City

Even families can experience JOMO here. Let the kids enjoy the water park while you relax with a cocktail from Sliders Bar & Grill. With hotels like Residence Inn by Marriott, La Quinta Inn & Suites by Wyndham, Home2 Suites by Hilton, Fairfield Inn & Suites by Marriott and Courtyard by Marriott, you’ll find the space to unwind to fully embrace the relaxation of JOMO.

At a Liv Hospitality property in the Black Hills, time slows down and priorities shift. Whether it’s a solo retreat, a romantic escape or a low-key family staycation, Liv’s staff invites you to rediscover the beauty of doing less.

Let JOMO be your next itinerary. The Black Hills are waiting. For more information, visit livhotelgroup.com.

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